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German printer celebrates 30-year partnership with HP

Today, Grunewald Kassel operates an HP Indigo 7K digital press, continuing its tradition of embracing digital printing advancements. 

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By: Greg Hrinya

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Grunewald Kassel GmbH is marking a significant milestone in its long-standing relationship with HP Indigo, celebrating over three decades of collaboration and innovation. The company, which was among the first in Germany to adopt HP Indigo technology, purchased an ePrint 1000 press in 1995, long before HP acquired Indigo in 2002.

Today, Grunewald Kassel operates an HP Indigo 7K digital press, continuing its tradition of embracing digital printing advancements. 

Throughout the years, Grunewald Kassel has benefited from HP Indigo’s Liquid Electro Photography (LEP) technology, allowing the company to offer high-quality print products and services, including the use of silver and fluorescent inks. Its willingness to explore new possibilities in digital printing has helped set the company apart in its market. 

“The collaboration with Grunewald Kassel has been a remarkable one, and we’re proud of the progress we’ve made together,” HP Indigo says in a statement. “Their innovative approach and commitment to quality have been key in pushing the boundaries of what digital printing can achieve.” 

Grunewald Kassel has also embraced advancements in software, productivity, and automation, such as the Automatic Alert Agent (AAA), helping the company streamline its operations and deliver excellent service to its clients. Early adoption of variable data printing (VDP) allowed Grunewald Kassel to offer high-value, personalized print products.

Looking ahead, Michael Grunewald’s son, Tim, is preparing to take over the family business in a few years, ensuring the continuation of this strong partnership into the next generation. 

“HP Indigo has played a key role in our success over the years, and I’m excited to see what the future holds as we continue to innovate,” says Michael Grunewald, owner of Grunewald Kassel GmbH. 

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